Nanded City, one of Pune’s largest integrated townships, was repositioned from a locally concentrated micro-market project into a city-wide proposition through Xanadu’s integrated strategy of brand identity, strategic distribution expansion, and CRM-led execution discipline.

  Strategic repositioning, distribution expansion, and CRM-led growth transformation 

  Transforming a Township into a City-Wide Proposition

  Nanded City 

The Presidential Tower is the tallest residential structure in Bengaluru, standing 50 floors tall located next to Rajajinagar. Despite facing significant headwinds including a construction gap and the global pandemic, the project successfully executed a rebranding and launch strategy. By pivoting its location, marketing and leveraging global partnerships, the project generated over ₹500 Crores in revenue.

 Bengaluru’s Tallest Residential Tower

 The Presidential Tower

Madh Island was repositioned as “Versova Island” , Mumbai’s One &amp; Only Island Destination - transforming the market perception of Raheja Exotica through destination-led branding, lifestyle storytelling, and city-wide market expansion.

Raheja Exotica

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We provide world-class digital services including design, development and marketing.

Explore our Top Projects

No matter what the ask, the solution is always curated to meet the precise business need, leading to a high-performance delivery inside out

Nanded City
Transforming a Township into a City-Wide Proposition

Strategic repositioning, distribution expansion, and CRM-led growth transformation

Raheja Exotica

Explore our Top Projects

No matter what the ask, the solution is always curated to meet the precise business need, leading to a high-performance delivery inside out

Nanded City Transforming a Township into a City-Wide Proposition

Strategic repositioning, distribution expansion, and CRM-led growth transformation

Raheja Exotica

Nanded City
Transforming a Township into a City-Wide Proposition